1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.

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HUL also time and again organizes various campaigns to create awareness among the viewers and improve health and well being.

HUL carries a wide variety of product lines. Customers expectations from sunsilk shampoo that it gives smoothening of hair, to prevent hair fall, black product mix of hul hair, to construct damaged hair. For instance, personal computer PC is one product class.

The Vaseline is in skin care category. The Hindustan Unilever company has been listed in the Forbes list as the most Product mix of hul Indian brand in It also Kissan which is in the jam, squashes and ketchup segments. HUL had a revenue of Rs. Sunsilk is manufactured by Unilever. In the water purifier Pureit is the sole brand which has products for water purification. It also provides variant solutions for different hair care needs and provides a range of product lines.

But there are also Dove, Lux and Pears which provide various cosmetic product mix of hul for homes. A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels or fall within given price range.

HUL (Hindustan Unilever) Marketing Mix

The product hierarchy stretches from basic needs to particular items that product mix of hul those needs. Hair Courses Prouct hair styles and new hair trends have revolutionsed this sector Since HUL is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the competition is quite stiff in product mix of hul segments and as the customer in segment are looking for value for money products. There are 6 levels of the product hierarchy: Also they have Cif and Domex in the home cleaning segment and dishwashing segment we have Product mix of hul and Cif.

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Product family- hair care. Each product is related to certain other products. The companies are not associated with MBASkool in any way. The HUL product portfolio has been mostly into 4 categories that are food and drinks, home care, personal care and water purifiers.

And this particularly involves prodduct identity and image. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.

It fulfils the core benefit. HUL has a very wide outreach into many deep pockets of the country.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

HUL also has Axe which has hyl grooming products and Brylcreem styling products for men. Product length – The total number of items the company carries within its product lines. Product width – The number of product mix of hul product lines the company carries. HUL has the widest outreach to the customers through product mix of hul 6. All the product classes that can satisfy a core need with reasonable effectiveness.

It also sells its instant if making products and spices under the brand Knorr with noodles, soup, snacking and spices. Hindustan Unilever HUL is one of the leading company, offering many products and hence a wide price range.

The advertisements of HUL brands product mix of hul in the form of television commercials, newspaper ads or any other magazines and as well as with the online presence as well. Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a mobile service camp, water conservation projects and many more. Hindustan Unilever has 6. A group of products within the product family recognised as having a certain functional coherence.


HUL also has 30 factories across the country which are further connected to more than stockists which again then reach the retail outlets which are the convenience stores and the super markets. Type- variants like yellow colour- dream and soft sunsilk shampoo, pink colour- lusciously thick and long shampoo, orange colour- damaged hair reconstruction shampoo, blue colour- anti dandruff shampoo etc.

Newer Post Older Post Home. Items- SKU, 50ml, ml, ml etc. Hindustan Unilever HUL has been heavily investing in the brand promotions as it needs them mostly for brand recall and many a times for introducing new brands. Top Companies Lists The Lifebuoy is in the product mix of hul wash and toilet soap segment.

As the company tries to reach the maximum number of customers in all income segment HUL produces products with different packages and hence very different prices although the quality remains the same. The entire product range across categories in the HUL marketing mix is discussed as follows.

For instance, palm top is one product type. Concepts Contests Marketing Mix. To reach the rural sector HUL has various rural distributors which then forward to product mix of hul rural sub stockists to the rural retailers.

For example, all of the products like computer, calculator or abacus can do computation.